The data processing operations described below in this section, in particular the setting of cookies, are carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our overwhelming legitimate interest:– the needs-based and targeted design of the website, e.g. analysis and statistics tools

 

For reasons arising from your particular situation, you have the right at any time to object to this processing of your personal data based on Art. 6 para. 1 lit. f DSGVO.

 

Use of Google Analytics

This website uses functions of the web analysis service Google Analytics. Provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

 

Google Analytics uses so-called “cookies”. These are text files which are stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of the website will generally be transmitted to and stored by Google on servers in the United States.

 

IP Anonymization

We have activated the IP anonymization function on this website. This will cause Google to shorten your IP address within member states of the European Union or other states party to the Agreement on the European Economic Area before it is transmitted to the United States. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and truncated there. Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.

 

Demographic characteristics of Google Analytics

This website uses the function “demographic features” of Google Analytics. This allows reports to be generated that contain information about the age, gender and interests of site visitors. This data comes from interest-related advertising by Google and visitor data from third parties. This information cannot be associated with any specific individual. You can deactivate this function at any time via the ad settings in your Google Account or generally prohibit Google Analytics from collecting your data as described under “Objection to data collection”.

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Google Privacy Policy

For more information about how Google Analytics uses user data, please read Google’s privacy policy.

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Browser Plugin

You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and Google from processing this data by downloading and installing the browser plug-in available under the link.

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Basis

Google Analytics cookies are stored on the basis of Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in analyzing user behavior in order to optimize both our website and our advertising.

 

Order data processing

We have concluded a contract with Google for order data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

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Objection to data collection

You can prevent Google Analytics from collecting your information by clicking the following link, which will set an opt-out cookie to prevent the collection of your information on future visits to this site: Disable Google Analytics.

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You will find another opt-out option in our cookie explanation.